Hello ladies!
It feels good to be here once again to celebrate one of our own!
It's another Wednesday and that means another day to crush on African women. Our Woman Crush Wednesday (WCW) for today is our favorite YEMI EBERECHI ALADE a.k.a Mama Africa!
Yemi Eberechi Alade (born 13 March 1989), known professionally as Yemi Alade, is a Nigerian Afropop singer, songwriter, actress and activist. She won the Peak Talent Show in 2009 after which she signed to Effyzzie Music Group, and had a hit with her single "Johnny" in 2014. Since then Yemi has gained prominence in the music industry following the releases of her albums King of Queens and Mama Africa, this made her embark on world tours consecutively.
She won the MTV African Music Awards for Best female in 2015 and 2016 consecutively and was nominated for Artiste of the Year in 2015, making her to first female to win the MAMAs for Best female consecutively twice and nominated for Artiste of the Year. In 2015, Alade was the first Nigerian female to be nominated for the MTV Europe Music Awards (EMAs) for Best African Act. Yemi is also applauded for her creative and overwhelming stage performances, fashion and music videos.
She has won The Headies Award for Best Performer twice, 2018 and 2019. The slot was initiated at The Headies 2018 and she was the first artiste to win the category. Alade sings in English, Igbo, Pidgin, Yoruba, French, Swahili and Portuguese. Her music has been of influence in many African countries and the world.
Yemi was raised in a multi-tribal home from Nigeria. Her father James Alade was a commissioner of police from Ondo State, Nigeria while her mother Helen Uzoma is a native of Abia State, Nigeria. According to Yemi, she taps from the Igbo and Yoruba ethnicities of her parents. Alade attended her secondary School education at Victory Grammar School, Ikeja while her University education was at University of Lagos, both in Lagos, Nigeria
During her university education Alade took part in a TV talent show called Peak Talent Show where she emerged winner. That was Alade's debut appearance on TV and where she gained popularity. She was then signed to Effyzzie Music Group.
On 9 June 2020, Alade was mentioned to be among the fore front artists/musicians from across the world to perform at The Global Goal: Unite for our future sponsored by the Global Citizen aimed to deliver Covid-19 tests and treatments especially in the most remote places in Africa and across the world. On 27 June 2020, Yemi Alade performed in the Global Goal: Unite for Our future alongside Miley Cyrus, Shakira, J Balvin, Jennifer Hudson, Coldplay, Usher, Justin Bieber and Quavo, Christine and the Queens and Chloe X Halle.
Yemi Alade has engaged in advocacy programs over the years of her music career.
On 7 November 2018, Alade visited her secondary school Victory Grammar School, Ikeja which she also engaged in charity work. She helped the students who had difficulty in eyesight with equipments to help them see clearly. She engaged into this through her foundation (Helen and James Pathway Foundation).
On 15 November 2019, Alade was featured on The Nairobi Summit on ICPD25 for the movement A Global Call to Action for handicapped children in Kenya. She performed alongside Chawki.
In 2020, Alade joined the United Nations Development Programme to speak for protection and aiding of poor people across Africa affected by the corona virus pandemic by lockdown or curfew. She also was featured in the campaign Unite for the Future by Global Citizen In partnership with Nelson Mandela Foundation and MTV Base, Alade joined One Campaign on a movement Stand Together against Covid-19 She was featured on the campaign song "Stand Together" which featured other artistes like 2Baba, Ahmed Soultan, Ben Pol, Teni, Amanda Black, Stanley Enow, Gigi La Mayne, Prodigio and Betty G.
On 23 September 2020, Yemi Alade was appointed a Goodwill ambassador of the United Nations Development Programme (UNDP) by the organization's administrator Achim Steine. She pledged with the UNDP that her focuses on Sustainable Development Goals would be on inequality, empowering women and creating awareness for the impact of global climate change.
Yemi Alade, a beautiful young woman, has done a huge part of taking responsibilities in Africa. She's a big role model to African girls who want to grow up and have a good reputation. She has represented African women in so many ways globally and is still doing more.
Yemi has never limited herself to only one venture. She is multitalented and she is versatile in her everyday life. This should teach us that we can do more to take our flag higher together.
This will be all for today. We hope you had a great read. We are open to all kinds of suggestions.
PS: I hope we're is still taking the coronavirus precautions seriously while going about our various destinations daily? Use the comment button dears, we're dying to hear from you!
Oh and by the way, have you watched the latest? Cobahms Asuquo's beautiful rendition of Nigeria's national anthem, featuring Tu-Face Idibia, Rema aaannnnd... you got it! Our own Yemi Alade. I think I've watched it a bazillion times! 😩🙃 You can check it out here.
Thank you and God bless you!
See you next week.
Written by
Myrtle Tam-Daniel
(Blog writer, GPA)
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